Vision, Mission and Core Values

Our Vision

To be the leading Hainanese coffee chain with heritage shared across the country and internationally.


Our Mission

To preserve our food heritage and to offer our customers with exceptional service and great dining experience at affordable prices.


Our Core Values

PRIDE: We take pride in our customer’s experience and satisfaction.

PASSION: We are passionate and always put our best steps forward to pursue excellence.

INTEGRITY: We uphold strong adherence to moral and ethical principles and promoting trust and respect in all our relationships.

INNOVATION: We cultivate resiliency through quality & innovative recipes towards customer needs and expectations.

DEDICATION: We are dedicated to continuous improvement of our food & service delivery.

DETERMINATION: We firmly believe that determination is the strength needed to succeed.