To be the leading ‘Local Coffee’ chain in our chosen segment and markets within 5 years. To combine aggressive strategic marketing plans for innovative business expansion and diversification.
Company’s core business and revenue model
Kluang Station is an F&B restaurant chain that aims to provide good basic kopitiam food. Kluang Station serves authentic Hainanese and local dishes combined with its signature local coffee and famous homemade kaya. Its central kitchen has been certified Halal since 2011 where our staff ensures stringent quality control across all restaurant outlets for food consistency and taste.
To combine aggressive strategic marketing plans for innovative business expansion and diversification.
Quality and innovative recipes complied with excellence customers service at competitive price is our strategic competitive advantage.
Our Core Value
Friendly: Customers are closed to our heart.
Pro-active: Introduce menu to our customers, pro-actively.
Responsive: We response to our customers queries and needs sensitively and effectively.
International: We respect all our customers.